Location: Berklee College of Music, Boston
Duration: Two days
When: Mid June
In 2014, I attended my first Business of Music conference at the Berklee College of Music in Boston, and for a first time experience, it was incredible. Despite going in terrified and unsure of what to expect, the program was inviting, and completely worth travelling for. As a sixteen year old just getting interested in the industry and not knowing much about it at all, the program was delivered an accurate, insightful, and realistic overview of the industry and of the business as a whole.
If you’re not familiar with the Berklee College of Music, it’s one of the best schools in the country for its incredible music programs, and is known internationally for its prestigious reputation. Because of its standing, the two day program attracted mostly young students from all over the world, including Mexico, different areas of the States, Italy, France, Canada (hey!), and definitely many more. Over the course of two days, workshops covering different topics about the industry took place, usually about two or three at a time, providing students with various choices of what topics they wanted to learn about. Some of the workshop topics were:
– Artist Management
– The R&B Soul Business: The Roots of Hip- Hop
– Starting and Building a Business
– Concert Promotion and Touring
– Record Contracts: Deal Points
– Building a Website
– Marketing 101 and Public Relations: Getting the Word Out.
The speakers ranged from managers, booking agents, venue owners, teachers at Berklee, and many more, and were all extremely easy going, allowing students to come and go during the workshops as they pleased. The class sizes were small which allowed for students to ask questions, and to stay to talk to the speakers once the workshops had ended.
I definitely recommend the two day Business of Music program to all students interested in the music industry. On top of being in a beautiful area in Boston and providing the chance to meet international like- minded students, all of the information was extremely relevant, helpful and allowed for an accurate overview of different aspects of the business which is critical for anyone wanting to get involved in the industry.
Find more information about the Berklee College of Music “Business of Music” program here (you won’t regret it).