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If you haven’t already figured it out, the music industry is extremely complex and complicated, which is why it’s vital to understand the business side of it, have a broad overview of its different aspects, and understand how to effectively use social media to develop fans in 2015. The industry is also known as being especially challenging and tough, which is why I believe one of the most important things that tends to be disregarded is developing a strong self- awareness, confidence, and work ethic. All of the books and authors listed below are incredible, and I highly recommended them to anyone wanting to be involved or already working in business.
1.All You Need to Know about the Music Business
By: Donald S. Passman
All You Need to Know about the Music Business has been regarded as the “industry Bible” by the Los Angeles Times, and is studied in most law schools and music business programs. Passman is often referred to as on of the most cited individuals in the business, and is known for his work with major entertainers, publishers, record companies, songwriters, industry executives, film companies, managers, and producers.
This book is filled with extremely relevant information regarding today’s music industry, and is a must read for anyone wanting to become involved in the business. Passman offers a current analysis of the different roles involved in an artists’ career including A&R, business managers, personal managers, attorneys, and agents, as well as an in depth description of record deals, song writing and music publishing, the issues associated with bands, touring, and merchandising, classical music, and motion picture music.
The book is mostly directed to artists, however, the information that it contains is extremely relevant for anyone wanting to become involved in the industry.
Buy it Now.
2.Jab, Jab, Jab, Right Hook
By: Gary Vaynerchuk
It’s no secret that social media has integrated itself into virtually every aspect of the music industry, and it has now become vital for anyone in the industry to understand and effectively use it order to achieve any level of success. In “Jab, Jab, Jab, Right Hook”, Vaynerchuk describes the vitality of developing relationships with people in order to gain customers and beat competition. He offers an in depth analysis of the major platforms of social media, which include Facebook, Twitter, Instagram, Pinterest, and LinkedIn, why people use each platform, and what content to publish on each in order for posts to be most effective.
Despite not being directly related to the music industry, Vaynerchuk’s strategies and advice are extremely vital for any musician wanting to develop a passionate fan base and pursue a career in the business. In today’s industry, it is also no longer solely musicians who are required to develop a strong social media base, I highly suggest that anyone wanting to become involved in he business should utilize Vaynerchuk’s advice and techniques.
If you are serious about pursuing a career in the music industry in 2016, you need to sleep with this book under your pillow.
3.Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny
By: Tony Robbins
Understanding the music industry is obviously a vital aspect when involved in the business, however, mastering self –awareness is an equally important factor that people tend to overlook and sometimes not even consider. The music industry is known as being harsh, difficult, and a cut- throat business, which makes the ability of mastering emotions, mastering finance, and setting goals extremely important. Robbins provides effective strategies and techniques throughout his book to support individuals in discovering their passion and purpose, and governing their lives to shape their ultimate destiny personally and professionally.
4.Tour:Smart: And Break the Band
By: Martin Atkins
If you don’t already know, touring in the primary revenue source in today’s industry, which makes understanding its logistics extremely important. Tour: Smart and Break the Band is filled with case studies, the advice of promoters, publicists, venue owners, tour bus drivers, tour managers, accountant, and musicians, tips, advice, and strategies to refer to while planning a tour and while on the road. It examines the different aspects of touring, such as routing, transportation, contracts, riders, booking, marketing, merchandising, street teams, budgeting, touring internationally, being the opening band, and the list goes on and on. If you want to be in any way involved with touring, you NEED this book.
5. Music Money and Success 7th Edition: The Insider’s Guide to Making Money in the Music Business
By: Jeffrey Brabec and Todd Brabec
At almost every point in the music business, artists including Elvis, Aerosmith, Beyonce, Bob Dylan, The Backstreet Boys, and The Rolling Stones have all at one point been screwed over financially by managers simply because they did not understand the financial logistics of the industry. In order to succeed as a musician and make money, it is vital to understand the business side of the industry.
In “Music Money and Success”, Jeffrey Brabec, the vice President of Business Affairs at Chrysalis Music Publishing, and Todd Brabec, an entertainment law attorney and former ASCAP Executive Vice President and Worldwide Director of Membership, review how the business of music functions, and the role of music publishing, royalties, contracts, recording, foreign income, song writing, composing, song licensing, the internet and new media.
6. A Visual Journey
By: Ed Sheeran
Despite receiving skepticism for writing an autobiography at such a young age, Ed Sheeran’s “A Visual Journey” is one of my favourite books for that exact reason. Unlike autobiographies similar to Keith Richard’s in which all of his experiences seem as though they belong in a movie, they also describe methods of gaining success that are evidently no longer relatable to today’s industry. However, since Ed Sheeran is such a young artist, his experiences and the strategies that he used to get where he is today are extremely up-to-date and relatable for new artists.
If you aren’t already aware of Ed Sheeran’s background, he moved to London on his own at the age of sixteen, used to play up to two or three shows every day, and always remained consistent, worked extremely hard, and persevered even when he received poor outcomes. It is vital for artists in today’s industry to understand that success won’t simply come from posting videos on vine and waiting to be discovered. In order to “make it” in today’s music industry an artist MUST have extreme passion, drive, and perseverance, which Ed Sheeran proves and demonstrates perfectly in “A Visual Journey”.
7.Lean In: Women, Work, and the Will to Lead
By: Sheryl Sandberg
Sheryl Sandberg is a technology executive, activist, and author who wrote this book describing the ways in which women are held back in their workspaces, and offers empowering messages encouraging all women to help achieve their goals. The powerful advice in Lean In is especially useful for any females in the industry as it is such a tough business mostly dominated by men.